People are being watched even if they don’t like it. There are cameras that are constantly recording every action and every word we say in public. The ethical dilemma is whether the consumer and people have a say in this matter. They can oppose the use of such technology but they can’t if they don’t know the implications that it may have. Cameras are everywhere and people are getting used to them. The new generations don’t care whether they are being recorded or not they just want to have the newest technology. These days there are many who have given up their privacy for the excitement and entertainment that technology brings to them. In the article “Amazon Go stores could watch, listen, and remember your every move” by Natt Garun, it is mentioned that the latest Amazon product “Amazon Go” is a product that can reach to the customers. This product is said to decrease the lines to pay, instead of waiting to pay in-line, the customers have the option to pay using their own mobile devices. This product does not only promote self check out, it takes away the customers’ privacy.
As it is described in the article, the system in which the app will run with is a system in which the user will be able to use Amazon Go, once the application starts running, the user will be under constant watch in the grocery store from the moment they step into the door. It will also identify who the user is based on their ID card that’s associated with their Amazon account. It’s not just a personal intrusion but an invasion towards privacy. The company and the third parties that come with the application will be able to collect more than enough information to know everything and anything from its users and the people surrounding them. Facial recognition should also be for government use only. The reason is because if companies are beginning to use facial recognition to determine the account holder then it is considered stalking as well. Ethics does not only lie within the intrusion of privacy but that it can lead to personal information being stolen right in front of the consumer’s eyes. It also can leave people without a job, because if consumers can buy without waiting in line and just do it by phone, the future will have no cashiers and everything will be paid by users’ accounts. The author of this article mentioned something notable about Amazon Go,” the fact that Amazon knows what you’re buying and who you are down to your skin color and this is pretty next-level market research data.” It is also kind of creepy to know that an application can know what the user is buying and how cameras will be implemented to confirmed any kind of purchasing. However, it is not clear if this application will be able to determine the owner of the amazon account being used for purchasing.
1 Comment
Brandon E
12/19/2016 03:36:11 am
I suppose this almost ties in with the "Are our devices listening to us." I have to point to that answer a little, as Amazon is out to sell us stuff we want. Now it could be possible that they are listening and using that information in ways of evil, though I think not. As for losing jobs, that's entirely possible.
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AuthorI transferred to CSUMB in the Spring 2016 from Hartnell Community College. I'm currently working towards my bachelor's in Network and Security and minor in Business Administration. ![]() Archives
December 2016
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